Strategy
Always start by defining and prioritizing goals. Since EW Salvage is primarily an in-store experience, getting people into to their locations was immediately on the list. We also knew EW Salvage was going to be placing an effort on social media to create brand awareness, and that we needed the website to act as hub for that. Finally, we recommended several places on the site itself where visitors could get in touch.
The Hook
All our goals mean nothing if we don’t appeal to the visitor. In the Pacific NorthWest, sustainability and fashion count, and fortunately, EW Salvage is great at both. We combined their assets into a powerful homepage visual, topped with a message visitors in the Seattle and Tacoma are can immediately relate to.
Inspiring Visitors
How do you get people excited about scrapped building supplies? It takes a trained eye to envision salvaged material in a new design. Our solution was to show them the amazing things others have built with your materials, inspiring site visitors to show up to see what they can do.
Get People in the Door
Bringing people into the locations was a top priority, and we wanted to do that in a way that was consistent with EW Salvage’s brand and culture. In other words, we didn’t want to just say “Hey come visit us!” at every turn.
Instead, we let the site provide a lot of value though the Inspiration section, News, and links to social. Location information is right there on every page so when the urge to visit strikes (and it does), the soon-to-be-customer can act.
Results
Upon launch the client saw a traffic increase of 14% and the bounce rate went down over 20% upon launch. These were not numbers achieved over time as a result of ongoing optimization – these are directly attributed to a successful strategy and quality design.
Thanks again for everything…You guys were amazing to work with and I will definitely recommend you to anyone I know who’s in the market for your services!
– Kadence Englehardt, Digital Director