Other firms grow traffic. We grow revenue.
There’s a bridge to be crossed to go from investing in digital marketing to see that top line improvement. Should you do SEO? Social media? Paid advertising? Something else? The answers are maybe, maybe, maybe, and maybe, in that order.
What we mean is this: our clients are unique, and need unique marketing plans. Before engaging at all, we do a complete competitive analysis that allows us to recommend a specific mix of services to bring in the greatest returns.
Here is a list of what we consider for each plan:
Search Engine Optimization
Attract the right traffic to the right pages. We find keywords that are relevant, and show intent to purchase your service, so before we even start we know that the effort put into getting on that first page will bring in new business.
PPC (pay-per-click) and other forms of advertising are a great way to accelerate growth when a marketing campaign is just starting out, and in some cases can be part of a viable long-term plan. Facebook, LinkedIn, Twitter and other Google all have their own systems for paid promotion that we consider.
Today’s buyers expect a lot from a company before they make any purchasing decision. Providing content such as ebooks, blog posts, infographics, and video is a great way to show you care and keep potential customers coming back to your site. When done consistently these repeat visitors turn into buyers.
Social Media Engagement
It’s easy to do social media wrong – just ask the CFO of Twitter himself. Whether you have an internal team that needs coaching or need to outsource management completely, our tips, tricks and hard-earned experience will grow your business’s audience online.
Conversion Rate Optimization
What people do once they land on your site is just as important as getting them there. Conversion rate optimization fine-tunes each page over time to generate more leads with the same amount of traffic. It’s powerful stuff. Typically, we’re also increasing traffic, and the returns are amplified.
Who We Work With
When we partner with a client to grow their business, it’s a serious commitment, and we only move forward if we know we can hit the ball out of the park. We love having happy clients, and it all starts by knowing who we can help.
If you’re wondering if we can help you, get in touch.