Website Audit

After completing this online website audit you will immediately get an overall score. Then, we’ll be able to determine weak points in your digital marketing and opportunities for improvement. It should take about 10 minutes.

IMPORTANT: All information gathered here will be kept completely confidential.

Step 1 of 5

20%

Let us know a little about your business.
The main goal of our website is to:*
- Spread brand awareness
- Generate leads
Our total annual brand revenue (online & offline) is:*
- $0 - $500,000
- $500,000 - $1,000,000
- $1,000,000 - $5,000,000
- $5,000,000 - $10,000,000
- $10,000,000 - $25,000,000
- $25,000,000+
In terms of resources and market share, we have...*
- Plenty of resources and good market share
- Plenty of resources and declining market share
- Average resources and good market share
- Average resources and declining market share
- Lack of resources and good market share
- Lack of resources and declining market share
- Plenty of funding and are in startup mode
- Minimal funding and are in startup mode
Our growth goals over the next year are:*
- 10% - 20% growth
- 20% - 50% growth
- 50% - 100% growth
- 100%+ growth
Why do your customers choose to work with you?*
- Price
- Promotions & sales
- Quality
- Reputation
- Customer Service
Tell us about the size of your internal team focused on your site (not including contractors or agencies)*
- 10+ people
- 5-10 people
- 2-5 people
- 1 person
- No single role is focused on the site
How efficient is the management of your website?*
- Our team is highly efficient and makes changes quickly
- Our team is moderately efficient, with some bottlenecks
- Our team is bogged down with other things and site changes can take a long time
- Our site is managed externally and efficiently
- Our site is managed externally and inefficiently
- Our site isn’t actively managed at the moment

Tell us how your site is doing.
Our on-site conversion rate is...*
- Awesome
- Good
- Average
- Not that great
- Poor
- Unknown
Average monthly visitors*
- We have more traffic than we can handle
- We have a lot of traffic
- We have a fair amount of traffic
- We need a lot more traffic
Our homepage has a rotating image carousel/slideshow:*
- Yes
- No
Our homepage has an email capture pop up:*
- Yes
- No
Our homepage has our social media feeds:*
- Yes
- No
Our homepage has our top selling products or services featured:*
- Yes
- No
Our homepage has a single polarizing brand message:*
- Yes
- No

Tell us about your ideal customer.
Who are your customers?*
- We sell to a very targeted niche
- We sell to a few targeted niches
- We have all kinds of customers with a variety of needs
- We don’t know as much about our customers as we should
Do you know who your ideal customer is?*
- Yes, we have a clear idea
- Yes, we have a fair idea
- No, but we have some idea
- No, we are not clear on who our ideal customer is
Which statement best represents why your customer visits your site?*
- They visit to buy our products or services
- They visit to get to know our brand
- They visit to get support on our products or services
- They visit to hang out and check out our content
- We don’t have a clear idea
Do you have a system for getting user feedback specifically about your site?*
- Yes, their input informs content changes on our site
- Yes, we speak to them at least monthly
- No, we don’t really talk to them often
- Not at all, we cross our fingers and hope the site works
How often does user feedback result in website content changes?*
- Very often
- Often
- Sometimes
- Rarely
- Never
Which statement best identifies your customer’s satisfaction with your website?*
- Highly satisfied
- Moderately satisfied
- Not satisfied, we get complaints often

What are you doing to drive traffic to your site?
Do you know which digital marketing channel (SEO/PPC, emails, organic, display ads, social, etc) brings in the highest value traffic?*
- Yes
- No
Tell us about your email marketing.*
- We have highly effective email marketing campaigns
- We could definitely leverage our list better
- We have an email marketing list but don’t use it
- We’re not building an email marketing list yet
Do you currently have email marketing automation funnels in place?*
- Yes
- No
- Unknown
To what extent do you use analytics tools, such as Google Analytics or others?*
- We monitor them consistently and adjust the site based on what we see
- We look at them once in a while, but don’t have the resources to interpret or act on the data
- We have them installed but don’t use them
- What analytics?

Let's dig a little deeper on where your site is and isn't working.
Is your current site designed responsively (automatically adjusts to display perfectly on any screen without zooming)?*
- Yes
- No
- Uknown
Do you believe it takes a long time for your site to load?*
- Yes, it takes a very long time to load
- Yes, it takes an above average time to load
- No, it takes an average load time
- No, it loads very quickly
- Unknown
Does your site have errors (missing redirects, 404 errors, technology errors)?*
- Yes, lots of errors
- Yes, a fair number of errors
- Yes, sometimes there are errors
- No, there are no errors
- Unknown
How would you describe the mobile experience of your site?*
- We have a well-crafted mobile experience that our customers love
- We are happy with mobile, but are looking to improve
- We are not realizing the potential of mobile
- We are not really focused on mobile at this time
How easy is it to find information on your site?*
- We have clear navigation and a site search
- It’s organized but probably takes more clicks that it should
- It’s difficult and sometimes confusing to navigate the site
Do you know, outside of your homepage, the top three pages where customers typically enter your site?*
- Yes
- No
Do you have a clear idea how many pages your customers typically visit prior to contacting you?*
- I have a clear idea
- I have some idea
- I have no idea
- I didn’t know this was important
Last bit - some info about you.
Your Name*
Email*
Website*

220 NW 8th Ave.
Portland, OR 97208

Phone: (503) 489-8819

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