You need information to plan, and we’ve gathered it for you. The purpose of this post is to provide you with comprehensive data on all major social networks so that you can decide where to place your efforts. Continue reading
You may have seen the Forrester Research report regarding Facebook marketing that’s making the rounds, or at least have read articles referencing it. The report’s conclusions are pretty extreme, with author Nate Elliott claiming that “Facebook has failed marketers” and has killed organic reach, citing Facebook’s announcement of cracking down on overly-promotional posts. According to Elliott, brands are wasting tons of money on Facebook and Twitter. But is this warranted?
Over the last few months I, along with many other marketers, have become convinced of the following in terms of brand marketing: Facebook is on the fritz, and Google Plus is set to grow.
It’s actually not that difficult to see why. There are some fundamental shifts that each platform is going through that make the writing on the wall plain to see. Here’s a look at them: