You work hard for your clients, right? You’ve done great things for them, and you want to show that to prospective clients. Most importantly, you want to do that in a way that generates the most interest (read: leads) from these prospects. It can be a pretty daunting task starting from a blank slate. Fortunately for us and our clients, over the years we’ve developed some guiding principles that help us create website portfolios that look great and help close deals. Whether you’re just getting started or want to spruce up your existing site, the process below will help you improve upon what you have.
I came up with this concept about a year ago, while managing projects for my previous employer. I was on a call with a client and our designer. The client was saying things like “move the two words closer together” and “make that line a little thicker.” We’ve all seen The Oatmeal’s post about how a design goes straight to hell, and I wasn’t about to let that happen to us (if you haven’t seen it, ask any designer, they’ll know). We weren’t getting the kind of feedback we wanted, but I couldn’t tell her not to give us feedback altogether. What exactly did we want?
Your company needs a new website. You own or work for a growing business, and your site needs to look and act accordingly. It’s easy to see which firms out there create great design, but that’s not all you need. Here are five critical pieces to a high functioning website that your firm should excel at:
Yes, we’re still sort of waking up from the hollidaze. It’s time to get down to business, and see what’s in store for 2013. For Crosshatch, for web design, and for the world. A few of these go against the grain of other experts out there, and even though predicting trends isn’t one of our specialties, we’re pretty good at it. Here they are:
No seriously, are you?
So you need a redesign, some additional functionality, or a brand new site, and you’re looking for an agency that is up to the challenge. It is important to realize that the process of having your site created can be a challenge for you as well. As you are searching, take some time to make sure you will be ready when your design team is. Below are 7 key things to think about before engaging: