You may have seen the Forrester Research report regarding Facebook marketing that’s making the rounds, or at least have read articles referencing it. The report’s conclusions are pretty extreme, with author Nate Elliott claiming that “Facebook has failed marketers” and has killed organic reach, citing Facebook’s announcement of cracking down on overly-promotional posts. According to Elliott, brands are wasting tons of money on Facebook and Twitter. But is this warranted?
You work hard for your clients, right? You’ve done great things for them, and you want to show that to prospective clients. Most importantly, you want to do that in a way that generates the most interest (read: leads) from these prospects. It can be a pretty daunting task starting from a blank slate. Fortunately for us and our clients, over the years we’ve developed some guiding principles that help us create website portfolios that look great and help close deals. Whether you’re just getting started or want to spruce up your existing site, the process below will help you improve upon what you have.
For many companies, your website is the lifeblood of your business. The website is an essential platform to communicate your business to the average consumer and is the hub of what drives your business forward, connecting interaction with your brand wherever it begins. Because such a high percentage of potential customers or clients interact with your site, optimization via A/B testing is an investment that can yield significant eturns.
You’ve heard of A/B testing before. It’s a tremendous way to gain valuable insight on visitors’ behaviors, as well as improve the conversion rates, which in turn leads to more prospects and more sales. A/B testing may seem overly scientific or challenging, but we promise it’s not. It takes only a few steps to complete your first A/B test.
While web design and development becomes a larger part of everyday discussion in business and a more vital part of cross-functional work, there are times when marketers and developers aren’t in the same room, which can cause a website to become stale. While marketers rely on designers and developers to create the look, structure and usability of a website, there is no reason why a marketer can’t improve their website on their own.
How often do you poll your current clients or customers on why they chose you? How good of a grasp do you have on what your ideal customers want? Market research is a broad and vital part of business that too many people ignore because: