Speaking the Visitor’s Language
Through our discovery process we found that when prospects called Main Street, they often didn’t know what services they needed even though they were described on the website. The services were from the financial planner’s point of view, and that wasn’t working.
We decided to flip the perspective and group offerings by the visitor’s situation. They now know exactly where to go, and what they need.
Establishing Trust
We know that on our own website, the team page is among the most visited, and we could safely assume that in financial services establishing a personal connection would be just as critical, if not more.
For each person on the Main Street team we included a nice photo, extended bio, direct phone and email contact, as well as links to personal social media.
Solve the Visitor’s Pain
Finances are complicated. A website that solves those issues shouldn’t be. After some more involved headline attempts, we stripped it down to something that struck a chord: We have a plan. That feels good.
Main Street Financial was a fun site to work on because we were able to build out every aspect of a quality service marketing website, from branding to launch. From a brand balanced between professionalism and approachability to an education center to a robust educational blog, Main Street has all the tools they need to succeed.
– John Durso, Project Strategist